Case Study

Led performance-driven creative for both static paid social and landing page experiences for Clevr Blends product launches.

❋ Overview

Designed to convert at every touchpoint, the work directly contributed to the brand’s highest-performing revenue day during the launch of their Strawberry Matcha.

❋ The Goal

Create high-converting Meta ad creatives and a supporting landing page that seamlessly captures and converts traffic during new product launches.

The objective was simple:
Turn paid traffic into immediate purchase intent at scale.

❋ Process

❋ Overview

Created a cohesive performance system where:

  • Ads acted as the hook with scroll-stopping, benefit-led creative

  • Landing pages reinforced and expanded key selling points

  • Every section was designed to reduce friction and drive purchase

The result was a tightly aligned funnel from impression to click to conversion.

1. LP + Ad Brief
Defined a unified ad to landing page system focused on conversion.
Each launch required a landing page that directly supported Meta campaigns, mirroring messaging, visuals, and offer structure to reduce drop-off.

2. Wireframing (Figma)
Built conversion-focused wireframes in Figma, prioritizing:

  • Clear above-the-fold value prop

  • Strong product education (what it is, why it’s different)

  • Fast paths to purchase

3. Cross-Functional Collaboration
Worked closely with internal teams and the client to shape landing page sections that aligned with the target demo.
Partnered with copywriters to refine messaging, balancing education such as adaptogens and benefits with high-conversion clarity.

4. Build + Launch (Unbounce)
Translated designs into fully functional landing pages in Unbounce.
Delivered ad-specific URLs to ensure continuity between creative, messaging, and on-site experience.

❋ Results

Drove Clevr’s highest-spending and highest-performing revenue day during the Strawberry Matcha launch

  • Consistently produced top-performing Meta ad creatives across launches

  • Improved conversion through stronger alignment between ads and landing pages